Tools for Success

Press Releases
For each BMS vendor qualified under the KMC and Snap-on Business Solutions Strategic Alliance Marketing Program, Kawasaki will make available to the public on it's kawpowr.com web site, an official press release announcing the BMS vendor's participation. KMC will include the BMS vendor's name and contact information in the press release.

Snap-on Business Solutions will also draft a press release for new strategic alliance program partners announcing their alliance with KMC and Snap-on Business Solutions.

KMC Cross Promotion Web Program
Promotion via Kawasaki's power product website is a key element in the alliance program. All Outdoor Power Equipment BMS vendors who have been certified by KMC as eConnect™ enabled are promoted as preferred and approved vendors on KMC's engine and power products website - kawpowr.com, so dealers and distributors that frequent this website will see first-hand who the sanctioned vendors are. For more information on Snap-on Business Solutions eConnect business to business services, please visit www.partsandwarranty.com.

Customizable BMS Vendor Webpage
eConnect enabled BMS partners have the opportunity to include non-competitive marketing content about their company, product and service offerings on the kawpowr.com site. These partners will have the opportunity to highlight their company to BMS prospects looking for information on the vendor's program. KMC provides content guidelines to all eligible participants. All content listed on KMC's website is subject to KMC's approval.

Link to BMS Vendor Website
KMC provides a hyperlink directly to each BMS alliance partner's website which, when accessed by a visitor, opens up in a separate browser window.

BMS Vendor Logo
The BMS alliance partner's logo is displayed on the KMC website along with marketing text and hyperlink to the vendor's website.

BMS Vendor Site
In turn, BMS alliance partner's devote an appropriate section of their own website to announce their e-business alliance with KMC and Snap-on Business Solutions. Suggested content is provided to BMS vendors and includes general information covering:

• Formal announcement about the alliance with KMC and Snap-on Business Solutions
• KMC and Snap-on Business Solutions contact information for more information about the program
• KMC and Snap-on Business Solutions approved logos for inclusion on their site
• Electronic ordering functionality clearly explained